With another photo shoot to showcase our Winter 2016 collection under the belt, the Victoria cheong marketing team can breathe a sigh of relief. Why? Because the planning that goes into a photo shoot plus the effort involved on the day is phenomenal!
Firstly, we have to ensure that the clothes we are using in the photo shoot will be available throughout the season so as not to disappoint our customers. We also have to use appropriate models for our target market as well ensuring they ‘suit’ the fashions we are showcasing.
Location is also key. In the past we’ve used studios as well as outdoor venues; this year we were delighted to have the opportunity to film at the amazing Fairyhill Hotel in the Gower. The hotel has recently been taken over by the owners of Oldwalls who kindly let us use the venue whilst they were closed preparing for Christmas.
As time of day is key, particularly in winter when daylight hours are shorter, we began our filming in the fabulous hotel grounds which was ideal to showcase some of our new winter coats and accessories.
We them moved inside were able to shoot studio and lifestyle shots inside the hotel with a backdrop of some of the hotel’s amazing rooms including the welcoming bar area.
It was a very early start for everyone to ensure the clothing and accessories were all in place, hair and make-up all complete and any props or lighting as they should be.
So you can see how much planning goes into a professional, fashion photo shoot; and you can see more of our amazing collections photographed at Fairyhill Hotel on the home page of our website www.victoriacheong.com.
To find out more about OLdwalls and Fairy Hill click here. In addition to their popular restaurant, locals and visitors alike can now pop into the hotel bar for a heart-warming drink in the bar area, which is where our team were able to chill and relax after a hard day’s shoot.