It’s expo time at Victoria cheong!
2018 has got off to a spectacular start and we’re taking you along for the ride!
As one of the United Kingdom’s foremost trade shows in the clothing sector, Pure London has cemented itself as a leading authority in ready-to-wear fashion. Clothing brands from all over the country will gather to reveal their latest designs and innovations over the course of three days - from 11 to 13 February 2018. Best of all, it gives smaller-known companies the unmissable chance to exhibit their latest designs alongside larger and more established high-street brands - a total of eight sectors represented in all.
Housed in the grandiose Olympia centre in West Kensington, the three-day showcase features further standout events such as catwalk presentations, informative fashion seminars and one-on-one styling advice from fashion experts.
A particular highlight this year will be a keynote address by Farrah Storr, the well-known and highly respected editor of Cosmopolitan magazine. Since her appointment at the helm of the UK magazine, Storr has managed to increase the magazine’s sales by a whopping 59%! No mean feat in the current digital climate of magazine publishing!
Storr is just one of the hand-selected fashion elite on hand over the course of the event to offer their industry know-how to exhibitors. This year, brands will get the opportunity to engage in 20-minute face-to-face sessions with more experienced retailers - a chance in a lifetime if ever we’ve seen one.
As a Welsh-based outfit, it is our particular honour at Victoria cheong to be included in this prestigious event. We will be presenting our latest Spring/Summer 2018 Collection to potential clients from all over the UK and Europe. Be sure to check back in for an update on all the happenings!